About Us

I stand in the middle, but this story has never been about me alone.
It has always been about us.

My name is Eliza, and when this photograph was taken, I realised how much it truly represents what we’ve built together. Five women. Five different strengths. One shared vision for fashion that feels honest, considered, and timeless.

To my left stands Amelia. She brings movement and instinct into everything we do. With a natural eye for silhouettes and fabric flow, Amelia understands how clothing should move with the body, not against it. She believes fashion should feel effortless — never forced. If something doesn’t feel right when you wear it, she knows it instantly.

Next to her is Charlotte. Calm, precise, and deeply analytical. Charlotte is our expert in craftsmanship and construction. She notices the things others overlook: stitching, balance, longevity. She’s the reason every piece is refined, wearable, and built to last. For her, true luxury lives in detail and restraint.

To my right stands Naomi. Strong, intuitive, and deeply connected to people. Naomi specialises in fit and confidence. She understands how different bodies experience clothing and ensures every design empowers rather than disguises. Her work reminds us that fashion should support who you are — not tell you who to be.

On the far right is Sophia. Thoughtful, elegant, and decisive. Sophia has a strategic mind for styling and brand coherence. She sees the full picture — how a collection feels, how it’s worn, and how it lives beyond the fitting room. She brings clarity and direction, making sure every choice aligns with our values.

And then there’s me, Eliza. I bring it all together. I translate ideas into collections, intuition into structure. My focus is on timeless design — pieces that feel modern today and relevant years from now. Fashion, to me, is about balance: simplicity with depth, strength with softness.

This image isn’t a staged moment.
It’s a reflection of trust, shared expertise, and countless conversations about what fashion should be.

We don’t follow trends blindly.
We build with intention.
And we create for women who want to feel confident, grounded, and themselves.

This is who we are.
This is Rowan London.